U.S. Number:


Europe Number:

+32 138 010 00



Today, retailers are building powerful national brands and working with a large number of suppliers to source high quality products. Consistently managing brand and packaging artwork is key to maintaining a significant competitive edge.

A trusted partner in Label and Artwork Management for more than 20 years, BLUE helps our retail clients deliver a compelling, consistent brand experience across consumer touch points worldwide.

  • Leverage a single system to manage and review all artwork and packaging design
  • Eliminate unnecessary asset recreation
  • Verify compliance for all regulatory agencies
  • Decrease search time
  • Enable efficient XML-based copy management and artwork creation with extremely tight tolerances
  • Organize and protect official versions
  • Foster systematic, collaborative proofing
  • Establish best practice processes
  • Positively impact timelines, stage-gates, and deadlines
  • Quickly coordinate input from disparate divisions and locations
  • Reduce cycle times
  • Decrease the number of approval cycles
  • Store full audit trails of all project activity
  • Easily retrieve and export version history and assets
  • Complete workflow analysis and process consulting
  • Seamless integration with Bill of Materials and Product Lifecycle Management systems to support the entire graphics-related workflow
  • Available on-site services for workflow optimization and brand asset management
2 of the 3 largest retailers
trust BLUE with their label
and artwork assets and workflows
Increase your
"right first time" rate
by 70%
BLUE can save a brand
with 5,000 SKUs
2 million dollars a year
Measurable ROI Benefits
  • Increase speed-to-market
  • Increase “right first time"
  • Improve efficiency in artwork and label review and approval processes
  • Reduce number of proof cycles
  • Eliminate repackaging and recalls
Technical Features
  • Best-in-class technology: cloud, private cloud
  • Extensive documentation
  • Strong API: comprehensive integration capabilities
  • HTML5: works on any device, including mobile
  • High security, scalable performance, redundancy and failover
Proven Experience
  • 20+ years of global technology and customer success
  • Process and workflow leadership in managing complexity, global brands, and artwork and label management of millions of SKUs
  • Trusted leader in brand graphics and premedia industry
  • Rapid response times
  • Renowned partnership network

BLUE’s technology and expertise can save a brand with 5,000 asset pieces at least $2 million a year, and our clients achieve ROI in the first 12 months. Whether you require a single-country deployment or a global implementation, BLUE is scalable, reliable, and capable of meeting the exacting demands of retail brands.

BLUE Software helps retailers make decisions that protect business margins.

Private Brand Leaders

Bring brands to market quickly and efficiently. Count on BLUE to ensure packaging consistency, accuracy, and quality across all of your partners.



Optimize private brand supply chain workflows to improve business margins. Gain greater insight, achieve efficiencies, and grow.


IT Experts

Connect product, brand, and content management systems in a high performance information supply chain.