When marketing teams add technology to their marketing stack, the most common types are seemingly a no-brainer: CRM, email marketing software, social media management tools, etc. But if you’re considering a project management solution, the unfortunate reality is that most project management software fails to meet the unique needs of marketing, because it isn’t designed to handle the diversity of creative projects. Download this e-book to discover the most critical, yet often overlooked capabilities from which you can benefit when you leverage a Marketing Project Management solution.
Creative briefs are poorly written. Key reviewers delay feedback. Deadlines are compressed. Creative teams have fewer resources or a smaller number of staff. Let’s face it, your creative content’s path to market is a tightrope. The right tools can help you stay balanced. Download this article to discover how your marketing and communications teams can successfully walk the tightrope and deliver high quality creative content on a deadline.
Getting creative content from concept to completion is a complex journey that can easily be derailed when creative teams use the wrong KPIs to measure their productivity. Learn what the right metrics are to eliminate these obstacles in your end-to-end creative process and ultimately make time for creativity in marketing. Download the e-book today.
Getting a product from the pipeline to the patient is a complex journey that can easily be derailed. BLUE Software, in collaboration with the world’s leading healthcare organizations, has found the most successful enterprises use label and artwork management KPIs to stay on course and add value to the bottom line. Download the e-book here.
Challenges associated with going from “concept to reality” were one of six worldwide trends BLUE Software uncovered when asking manufacturing customers to name their chief concerns about product packaging. Download the e-book today.
Beginning with a single pharmaceutical client in 1998, BLUE Software began a journey that now serves 100,000 users, 12,000 brands, and 5,000 companies in 150 countries with its single integrated delivery platform. Learn more about our labeling and workflow solutions.
Sample User Requirements: Labeling & Artwork Management Systems for Pharmaceutical or Medical Device Manufacturers
BLUE Software has developed a comprehensive list of user requirements for labeling and artwork management systems, based on hard-won insights from a dozen validated system implementations for Pharma companies like yours. Use it to jumpstart your process.
Great improvements are the result of great efforts. The articles and tools in this guide will help you focus on key activities for energizing transformation in your organization. Using the methods outlined here, you can lead meaningful change and achieve pharma labeling and artwork excellence.