Your Brand on the Tightrope

Those trying to make goods and deliver them to customers also face unpredictable, changing circumstances and grave risks. Their brands walk a wire on the path to market every day.

The Essential Guide to Pharma Labeling Excellence

Great improvements result from great efforts. The articles and tools in this guide will help you focus on the key activities that are essential for energizing transformation in your organization. Using the method outlined here, you can lead meaningful change in labeling and artwork excellence.

Extending PLM for Brand Management

Taking a new product from concept through the development lifecycle is a lengthy and detailed process. A Brand Lifecycle Management (BLM) system will enable your organization to manage the brand lifecycle more effectively while still managing the overall process through your PLM system.