CHICAGO (February 13, 2018) – BLUE Software, LLC, a leading provider of label and artwork management (LAM) technology, today announced premium food retailer The Honey Baked Ham Company has partnered with BLUE for its Software-as-a-Service (SaaS) artwork collaboration and workflow tools to manage its end-to-end merchandising and packaging creation process for improved efficiency and a consistent brand experience across consumer touch points.
“BLUE Software’s automated SaaS applications help us maximize our artwork management efforts internally,” said Debbie Domer, Senior Director of Brand & Integrated Marketing at The Honey Baked Ham Company. “We’ve partnered with BLUE Software to ensure artwork consistency, accuracy and quality across all of our products, and BLUE’s technology helps simplify the development process to meet the production needs of The Honey Baked Ham Company.”
The Honey Baked Ham Company utilizes BLUE Software solutions to streamline the management and review of artwork and packaging design to better leverage brand assets. BLUE’s Saas-based tools enable The Honey Baked Ham Company to develop efficient XML-based copy management and artwork creation, organize and protect official versions, and foster systemic, collaborative proofing, all while verifying compliance for all regulatory agencies. The ability to quickly coordinate input from disparate divisions within BLUE helps The Honey Baked Ham Company reduce artwork cycle times, decrease the number of approval cycles, store full audit trails of project activity and easily retrieve and export version history and assets to increase “right first time” art creation and speed-to-market.
“Our SaaS model helps companies improve artwork asset management leveraging our turnkey solutions, which results in reduced overall time to market and enhanced ROI,” said Ali Moosani, CEO of BLUE Software. “The Honey Baked Ham Company is part of a growing set of retail companies proactively working to strengthen their brand by ensuring transparency, visibility and consistency in product packaging and our technology helps them accomplish these goals.”
BLUE Software serves a large group of customers in the marketing, retail, consumer brand and life sciences industries who leverage BLUE’s SaaS-based, advanced LAM solutions to manage end-to-end artwork creation, storing the final, approved and audited digital file with all product information required for e-commerce, retailers and customers alike.
About The Honey Baked Ham Co.™:
Founded in 1957, The Honey Baked Ham Company®, LLC is a premium food retailer with 400 locations nationwide as well as an e-commerce site. Over the years, serving Honey Baked Ham® has become a tradition for family gatherings. Best known for its signature spiral-sliced Honey Baked Ham with the famous sweet, crunchy glaze, The Honey Baked Ham Company offers delicious, fully-cooked, presentation-ready hams, turkey breasts and other premium meats, as well as deli side items, heat-and-serve dishes and desserts. For more information, visit www.HoneyBakedHam.com.
About BLUE Software, LLC
BLUE Software’s leading enterprise label and artwork management applications enable its marketing, retail, CPG and life sciences clients to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS based collaboration and workflow tools, BLUE dramatically improves efficiency KPIs around label development and deployment for more than 100,000 users, 12,000 brands and 5,000 companies worldwide.