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BLUE CPO Stephen Kaufman Shares SmartLabel Pros and Cons in Packaging Digest

By BLUE Software

BLUE Chief Product Officer Stephen Kaufman recently shared his thoughts on whether the SmartLabel is the best way for brands to connect with consumers as they shop, both in-store and online.  States Kaufman, “For most, it’s a balancing act.  With changing consumer habits, it’s important to have an easily accessible online presence to sway consumers in their purchasing decisions.  At the same time, providing too much information can distract from the interactions/conversations brands would prefer… By carefully weighing the pros and cons of SmartLabel, CPG companies can begin to determine whether easily accessible landing pages can be a boon to sales, as well as exactly what information should be included – beyond federal mandate – to ensure everything remains brand compliant.”

Read more in Packaging Digest: Consumers’ Shifting Shopping Habits Create Packaging Challenges