It’s that time of year again. “Best of,” “top 10,” and “roundup” lists highlighting the year’s biggest, and most memorable, moments are making headlines everywhere. And the food and beverage industry is no exception. It …Continue
Advancements in technology are changing where, how, and why consumers purchase products. Now, consumers can quickly research products before deciding to purchase, and they can purchase with one click of a button through a variety …Continue
For non-marketers, managing creative projects might seem like nothing more than traditional project management: Set deadlines. Hit milestones. Formalize communications. Check! I mean, marketing is just some occasionally-clever copy and a handful of pretty pictures, …Continue
Here at BLUE, Halloween is more than just costumes and trick-or-treating. It’s tradition – and it’s a bewitching one at that. BLUE employees come together to show off their costume creations, eat frightfully delicious goodies, …Continue
You know the saying: “A picture is worth a thousand words.” But in 2017, it would be easy to argue a picture is worth 10,000 words… 100,000 words… dare we say 1,000,000 words? In an …Continue
Each year, BLUE Software holds the BLUE Annual Conference for BLUE users. The event is an important part of the BLUE culture, providing an invaluable opportunity for BLUE to meet with its customers and share …Continue
The results are in: niche players are establishing a significant foothold in the CPG market. In fact, according to PwC, “Small players – those with annual sales of less than $1 billion – are outperforming …Continue
Not so long ago, product packaging was largely an afterthought for most manufacturers, but as our conversations with customers illustrate, the most successful companies today are those that rank packaging innovations among their top business …Continue
BLUE Chief Product Officer Stephen Kaufman recently offered his take on what Amazon’s purchase of Whole Foods might do for e-commerce packaging, and how the Whole Foods acquisition reflects Amazon’s desire to engage with its …Continue