You know the saying: “A picture is worth a thousand words.” But in 2017, it would be easy to argue a picture is worth 10,000 words… 100,000 words… dare we say 1,000,000 words? In an era dominated by e-commerce shopping channels and communication vehicles such as Instagram, Pinterest, and Snapchat, pictures are one of the most powerful tools available in the marketer’s toolbox. They identify a brand, convey emotions, and send messages to an audience with a short attention span, via a platform where there is simply no room for text.
Case in point: surveys reveal that tweets with images received 18 percent more clicks than tweets without, and images were the most important tactic in optimizing social media posts. In addition, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And the benefits to visual marketing content go beyond improved website traffic and social media shares. According to this infographic from Brandwagon, marketing via visual content generates three times the number of leads, and at 62% less than the cost of other marketing assets.
The savvy marketer realizes this value. In fact, 89% of marketers report they plan on using visual content in their marketing. So with so much riding on your visual content and artwork, we can’t help but ask the question: what are you doing to protect the integrity of your visual assets and ensure they have the biggest impact possible on your audience?
And we also can’t help but recommend an answer: collaboration. Artwork collaboration should be top of mind with each visual you create.
Fortunately, you can now pair technology with people to achieve artwork collaboration success. BLUE Online Proofing is an advanced platform that unites all artwork stakeholders online to proof and approve artwork, ultimately yielding the highest quality artwork possible. From anywhere in the world and on any device, your team members can securely route high resolution, bandwidth intensive files between each other to simultaneously view, compare, and annotate artwork for print, video, and online deployments. Features include:
- Approve hi-res files with limited bandwidth leveraging HTML5
- Create auto low-res rendition for streaming video files
- Full version control and audit history
- Multilingual annotation support
- Easily share files with external collaborators
- Color, font, barcode tools
- View separations and ink density readings on print files
We created BLUE Online Proofing with marketers in mind – striving to save valuable hours in their day, and our results speak for themselves: BLUE users report up to an 80% improvement in artwork cycle times.
And here’s a picture of our performance. Worth a thousand words? Yes. Worth even more in savings? Absolutely.