Walk into the grocery store and take a look at the shelves. Each package you see contains an enormous amount of content – ingredient lists, artwork, branding, legal language, and more. Those who produce the …Continue
You have your dream job: graphic designer. You work in marketing. Your daily responsibilities include creating print and digital assets for everything from advertising campaigns to web sites – maybe for different brands within your …Continue
Adobe Summit is one of BLUE’s favorite events. Yes, a tiny reason why is the Donut Hut’s unfailing ability to satisfy our donut fix, but the larger reason why is that marketers and creators leave …Continue
Improving net earnings is directly linked to three activities: controlling costs, increasing productivity, and optimizing resources. One way to accomplish all three objectives is to implement a Label and Artwork Management solution, but to do …Continue
Whether you’re new to digital marketing or an experienced veteran, at Adobe Summit 2018 you’ll gain valuable insights, tools, and techniques for keeping customers engaged and for driving brand loyalty and growth. Summit includes two …Continue
When marketing teams add technology to their marketing stack, the most common types are seemingly a no-brainer: CRM, email marketing software, social media management tools, etc. But if you’re considering a project management solution, the …Continue
Despite the fact that a creative brief can make or break a creative project, it is often a frequently overlooked element in the end-to-end creative process. Why? Usually, the fault lies with the deadline. Due …Continue
What a way to bring the year to an end! Thank you once again to all of the Label and Artwork Management professionals who were able to come together for the biannual BLUE User Group …Continue
You know your brand identity is more than your logo… more than your corporate color palette… more than your style guide. Your brand identity is the fundamental way you differentiate yourself from your competition on …Continue