In meetings with our prospects, one of the challenges we hear repeatedly from packaging management teams is managing the number of tools they use in their day-to-day work: project management software, “chat” apps, file sharing …Continue
Not sure whether you need Label and Artwork Management technology with a Digital Asset Manager? Take the following quiz to find out! Can you immediately locate the files you need? Do you often re-create label …Continue
Label and artwork management projects often have a hidden, and negative, impact on your bottom line. Why? Deadlines slip. Teams perform excessive, unnecessary work. Stakeholders aren’t aligned. Success isn’t tracked. One way to overcome these …Continue
Walk into the grocery store and take a look at the shelves. Each package you see contains an enormous amount of content – ingredient lists, artwork, branding, legal language, and more. Those who produce the …Continue
Over a three-month period, a packaging team was tasked with producing a new label for a flagship product in the product brand portfolio. After a few weeks into the plan, Marketing made changes to the …Continue
If your bottom line is being affected by recalls, compliance violations, difficulties meeting the demands of selling across markets, delays in products going to market or the rising requirements of e-commerce, your package design process …Continue
If your bottom line is being affected by recalls, compliance violations, difficulties meeting the demands of selling across markets, delays in products going to market, or the rising requirements of e-commerce, your package design process …Continue
Store brands, also known as private label or private brands, represent a large segment of the food and beverage industry. Chances are, when you step into your local supermarket, you have just as many private …Continue
E-commerce has arrived, and there are few product categories that haven’t felt its impact. While the term “CPG” has typically referred to a wide array of manufacturers, sellers, and marketers of physical goods sold through …Continue