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Digital Asset Manager at a Glance

By BLUE Software

On the BLUE Software blog: Digital Asset Manager at a Glance

Not sure whether you need Label and Artwork Management technology with a Digital Asset Manager?  Take the following quiz to find out!

  1. Can you immediately locate the files you need?
  2. Do you often re-create label and artwork assets because you can’t find them?
  3. Are you the “go-to” in your organization for locating label and artwork assets?
  4. Are you often asked to perform time-consuming, menial tasks such as resizing images, and renaming and converting files?

If you answered even one of the above questions “yes,” then implementing a Label and Artwork Management solution with a Digital Asset Manager can provide immediate benefits.

Favorite Features

A Digital Asset Manager is your ticket to the efficient storage, organization, and management of large numbers of digital assets.  In short, it creates easy access to those label and artwork assets for which you’re the “go-to” person.  And when others can easily access label and artwork asset files, label and artwork projects are completed faster, brand communication improves, and the business risk associated with inaccurate label data is mitigated.

While every packaging professional has his or her favorite features, a good Digital Asset Manager will include this standard functionality:

Asset Management

A Digital Asset Manager manages your digital assets. No, we’re not being trite!  A good Digital Asset Manager wields a useful tool called metadata. Metadata are the descriptions assigned to label and artwork files, so they can be easily located on demand when a user performs a search.

To enhance the power of metadata, a good Digital Asset Manager will also have advanced search filters.  Advanced search filters help the user search for very specific files by allowing the user to narrow their search results, i.e., language, file type, date, size, owner, etc.


A good Digital Asset Manager will make sharing files easy.  By logging into a single platform, several employees, clients, and vendors will be able to access a label and artwork asset at the same time, which makes collaboration a lot faster.  And when your Digital Asset Manager is part of an end-to-end Label and Artwork Management solution, it will plug into your project workflows.  This means team members can begin work on their part of a project without downloading or transferring files via email, Dropbox, or the like.

This also makes it simple for your organization to instill better global control over the brand strategy process and gain visibility over all global brand assets – from design to distribution and archiving, including approval tracking and rights management.  And a critical advantage is that local managers can see which assets already exist, giving them the potential to re-use existing material, rather than undertake new content or artwork initiatives.


Label and artwork assets are an integral part of your product and branding, and therefore it’s important to keep them safe.  A good Digital Asset Manager will allow you to customize user roles, permissions, and security settings to specify access rights to individual label and artwork assets.


Digital Asset Manager tools successfully overcome a number of obstacles to productivity that negatively impact timelines and stagegates and needlessly consume resources.

Painless Asset Retrieval 

A Digital Asset Manager creates a seamless content retrieval experience. Without one, retrieving a label and artwork asset from a huge selection of folders and files can waste a significant amount of time and jeopardize productivity. Furthermore, a Digital Asset Manager enables your label and artwork assets to be reused, repurposed, and edited, which decreases the amount of time you and your teams spend re-creating content.

Defined User Permissions 

A Digital Asset Manager defines asset access permissions for employees, clients, and vendors. For example, do you want the graphic design firm to have access to official ingredient lists?  Or are there rights managed images in your Digital Asset Manager, and it would be damaging to get cited for an infringement violation for web usage when the licensing specifies print only?  A Digital Asset Manager simplifies governance and ensures team members have access to only the assets they need.

Location Agnostic

In today’s virtual business environment, professionals are likely accessing their files from a remote location.  With a Digital Asset Manager, stakeholders have round-the-clock access to their assets wherever they are.


Similar to an art curator who is differentiating between artwork in an archive and artwork in an exhibit, a Digital Asset Manager will allow you to define user and group permissions and restrictions at the individual asset level.

Case Study

With the right Digital Asset Manager in place, you’ll transform how your organization works.  But don’t just take our word for it.  Read how Unilever used BLUE Label and Artwork Management technology, including Digital Asset Manager functionality, to create a single artwork library for the label and artwork assets associated with more than 400 brands.