If your bottom line is being affected by recalls, compliance violations, difficulties meeting the demands of selling across markets, delays in products going to market or the rising requirements of e-commerce, your package design process might be to blame.
The process could be burdened by many factors, including poorly written creative briefs, a lack of feedback from key reviewers, murky approval processes, competing priorities and compressed deadlines. These all-too-common obstacles impede progress, complicate processes, waste time and hurt the bottom line. Fortunately, there’s a solution: a label and artwork management system can bring accountability and structure to the entire process and help avoid the litany of common pitfalls. Investing in label and artwork management (LAM) systems can help cut costs through increased efficiency and problem avoidance and typically pay for themselves in short order.
Four Key Elements of LAM Systems and their Bottom Line Impact
While adopting a top-notch LAM system offers numerous benefits, four key elements provide the biggest bang for the buck for you and your team.
An effective workflow management system can be a useful resource, especially with multiple teams working on different processes for the same project, by clearly defining roles, responsibilities and timelines of team members. It also offers full visibility into work progress and measurement of timelines and rework cycles to improve ownership and accountability as well as process consistency. All tied together, workflow management can reduce overall time to market.
Bottom line impact: reduce overall management time by up to 75%
Online proofing enables multiple team members to simultaneously view, compare and annotate on digital media (video, photo, graphics, layout, audio, labels) on any device and from any location. This functionality improves collaboration and communication and provides full visibility into review cycles and changes in efforts to increase content quality, improve turnaround times and reduce overall error rates. Each of these efforts plays a significant role in decreasing proofing costs.
Bottom line impact: increase “right first time” artwork by up to 70%
A digital asset manager can efficiently store, organize and distribute large numbers of digital assets and media with internal team members as well as with external agencies and printers. It also offers the ability to control versions and traceability to increase content quality and consistency and promote production quality; create asset libraries for storing and re-using existing assets to cut down on unnecessary recreation; secure asset distribution and digital asset distribution for e-commerce partners – all of which improve speed to market.
Bottom line impact: decrease asset search time for internal teams and partners by up to 90%
To optimize LAM processes, businesses must first understand their strengths and weaknesses. Business intelligence capabilities harness the extensive data that exists in workflows and generates reports for rapid and easy monitoring. Through these reports, organizations can access and visualize key performance metrics; enable timely, insightful business decisions; and identify trends and exceptions to continually improve end-to-end label and artwork production performance.
Bottom line impact: improve production performance through ongoing fine-tuning
Can LAM Improve Your Bottom Line?
Marketers, retailers, consumer brands and life sciences companies can improve their bottom lines by adopting a LAM system to simplify the complexity of label and artwork development to realize:
- Up to 75% reduction in management time
- Up to 70% increase in “right first time” artwork
- Simplified asset search, decreasing asset search time by up to 90%
- Improved production performance
- Faster speed-to-market
- Significant sales lifts
- Better e-commerce/reseller relationships
No longer only for the enterprise systems of the largest manufacturers, today, top LAM systems are available via Software as a Service (SaaS) subscriptions, bringing proven and established best practices to even the smallest manufacturers.
To read a Label and Artwork Management use case and learn more about how companies of all sizes can benefit from a Label and Artwork Management solution, download our e-book: