BLUE Chief Product Officer Stephen Kaufman recently shared his thoughts on how voice technologies such as the Amazon Dash Wand are gaining ground in customer relationship management, and how smart brands understand a key piece of successful platform integration is ensuring accurate, rich product data is provided on the barcode. States Kaufman, “If the data’s incomplete or inaccurate, the brand will risk a slide in consumer trust or confidence.”
Read more in the E-Commerce Times: “It’s a Whole New World with Alexa.”
