U.S. Number:

773-957-1600

Europe Number:

+32 138 010 00


Ali Moosani

Chief Executive Officer

Ali Moosani joined BLUE in July 2016. His considerable experience and impressive track record building and scaling enterprises into high growth, high margin businesses create a win-win scenario for investors, managers, employees, clients, and prospects. Previously, Ali was the Sr VP of Global Sales & Commercial Operations for 1WorldSync, the leading cloud-based product information and network certified for the Global Data Synchronization Network™ (GDSN®).


Afshin Mirmotahari

Chief Technology Officer

Afshin Mirmotahari is often described as the premier industry icon in graphics proofing and software technology development. With Afshin, BLUE gains both the leadership and technology prowess in creating the top on-premise and online visualization and proofing technologies of the past 20 years. From Creo to Kodak InSite, to the award winning, all HTML5 Viki Vproof solution, Afshin utilizes his considerable talent, leading development team members and skilled development methods to continuously innovate and bring concepts to product reality.


Stephen Kaufman

Chief Product Officer

Stephen Kaufman is an industry-recognized thought leader and visionary. The former CTO of SHAWK! SGK, Stephen brings both a unique vision and leadership skills honed over the course of 20 years in the Label and Artwork Management and premedia industries to BLUE. His goal is to gain an ever-deepening understanding of BLUE customers’ future needs to enable BLUE to sustain its role as the technology leader in the next generation of solutions.


Stewart Day

Chief Financial Officer

Joining BLUE Software in November 2015, Stewart Day’s credentials include a CPA and more than 10 years of experience, beginning with a public accounting role at one of the top ten public accounting firms, Crowe Horwath. This included working with a number of companies, including SaaS, before he assumed financial leadership roles at Acquity Group and VivaKi. As the CFO at BLUE Software, Stewart oversees both the domestic and international finance and accounting operations. He has a passion for technology and for working in high growth environments, and is excited to play an integral role in BLUE’s growth in the Label and Artwork Management software industry.


Ruben Castano

Chief Revenue Officer

Ruben Castano is responsible for the leadership of the BLUE sales team, developing new business opportunities as well as managing enterprise customers worldwide.  Ruben’s focus is on building world-class teams that are well equipped to keep up with the pace of change in today’s business environment. Ruben is an industry veteran recognized for his successes in previous leadership roles at 1WorldSync, GS1 US and Parametric Technology, amongst others.


Doug Inda

Vice President, Enterprise Sales

With more than 20 years of experience, Doug Inda has developed a unique insight into business development for major accounts in international markets. With specialties in the CPG, pharma, and entertainment verticals, Doug’s skillset makes him an invaluable member of the BLUE team. His prior experience includes roles as Senior Director, Business Development at BLUE and Major Account Executive positions at Schawk Digital Solutions, ATG, and EDS.


Phil Mueller

Vice President, Global Client Services

Phil Mueller is an experienced technology and software professional with expertise in professional services, operational team management, and client service relations. With a passion for software development that meets market needs and follows a quality driven implementation process, Phil is a leader in process improvement and software deployment for design, packaging, labeling, and marketing initiatives in the CPG, life sciences, and retail industries.


Peter Hulsmans

General Manager Europe

Peter Hulsmans came to BLUE Software in 2016 with a wealth of experience in his field. Peter has been at the cutting edge of the software industry for nearly 20 years, four years of which have been in management positions at Kodak, where he was responsible for international teams and projects. Peter’s appointment to BLUE as General Manager, Europe brings his enviable technological and industry expertise to the company. His proven track record in customer relations, multilingual fluency, and outstanding leadership provides a crucial competitive edge in the European market.