How CPG Companies Can Win the E-Commerce Game

E-commerce has arrived, and there are few product categories that haven’t felt its impact.  While the term “CPG” has typically referred to a wide array of manufacturers, sellers, and marketers of physical goods sold through …Continue

From Brand Management to Brand Complexity

A significant increase in consumer demand for products with specific attributes that meet individualized preferences is driving change throughout the food and beverage supply chain. In response to this demand, small niche players are establishing …Continue