If you’re paying close attention to our website (and we hope you are!), then you’ve no doubt noticed the new flags on our navigation menu.
That’s right, we have good news: BLUE has expanded to Latin America with established staff in Brazil and Mexico, reinforcing our capacity to offer our unique solutions to organizations of all sizes throughout the Latin American market and expand our service offerings to existing clients in the region.
Currently, BLUE has several global customers leveraging our software as a service (SaaS) technology in Latin America with more than 3,000 users across the region, and the move into Brazil and Mexico will provide local companies with the ability to leverage proven tools that are in use by multi-national companies worldwide. Furthermore, the appointment of staff in Brazil and Mexico ensures the highest level of local customer support (and gives our North American teams access to unbeatable travel tips).
In addition to our leading enterprise solution, BLUE Essentials and BLUE Premier technologies in LATAM are available, both of which are ideal for small- and mid-market businesses (SMBs) seeking to improve their artwork review and approval processes. These products enable SMBs in Latin America to take advantage of the same market-proven technology that BLUE’s global enterprise customers have trusted and benefited from for years.
“BLUE has been a leader in both packaging and marketing communication materials, and our enhanced presence in Latin America builds on the success we’ve seen for BLUE products across the globe,” said BLUE Software CRO Ruben Castano. “BLUE Software is well-positioned to meet the increasing need for high-value label and artwork management solutions in Latin America with our cost-effective tools and excellent customer support for organizations throughout the region.”
BLUE offers product packages that uniquely fit the growing label and artwork management opportunities in the Latin American market, providing customers with cutting-edge functionality in workflow management, online proofing and digital asset management, resulting in reduced time-to-market and improved compliance and regulatory adherence.