Chances are, your Marketing department is invested in multiple projects: videos, email campaigns, sales collateral, advertising, content marketing… and the list goes on. And for each project, there are discussion threads about creative briefs, creative …Continue
Traditionally, when you heard the term “marketing creative” in a business meeting, you assumed the speaker was referencing the words and pictures in an advertising campaign, a la Mad Men. Just like other business functions, …Continue
For non-marketers, managing creative projects might seem like nothing more than traditional project management: Set deadlines. Hit milestones. Formalize communications. Check! I mean, marketing is just some occasionally-clever copy and a handful of pretty pictures, …Continue
Here at BLUE, Halloween is more than just costumes and trick-or-treating. It’s tradition – and it’s a bewitching one at that. BLUE employees come together to show off their costume creations, eat frightfully delicious goodies, …Continue
CHICAGO (October 10, 2017) – BLUE Software, a leading provider of label and artwork management (LAM) technology, today announced its proofing and artwork annotation technology is now available as Advanced Proofing in Siemens Teamcenter® portfolio, …Continue
You know the saying: “A picture is worth a thousand words.” But in 2017, it would be easy to argue a picture is worth 10,000 words… 100,000 words… dare we say 1,000,000 words? In an …Continue
BLUE Software, a leading provider of label and artwork management (LAM) technology, yesterday hosted its 2017 BLUE Annual Conference for customers at the Newberry Library in Chicago. The annual event serves as an important part …Continue
Think about how you shop. Chances are, you’re online. And you’re not alone. Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they …Continue
Each year, BLUE Software holds the BLUE Annual Conference for BLUE users. The event is an important part of the BLUE culture, providing an invaluable opportunity for BLUE to meet with its customers and share …Continue