Walk into the grocery store and take a look at the shelves. Each package you see contains an enormous amount of content – ingredient lists, artwork, branding, legal language, and more. Those who produce the …Continue
Over a three-month period, a packaging team was tasked with producing a new label for a flagship product in the product brand portfolio. After a few weeks into the plan, Marketing made changes to the …Continue
You have your dream job: graphic designer. You work in marketing. Your daily responsibilities include creating print and digital assets for everything from advertising campaigns to web sites – maybe for different brands within your …Continue
If your bottom line is being affected by recalls, compliance violations, difficulties meeting the demands of selling across markets, delays in products going to market or the rising requirements of e-commerce, your package design process …Continue
Store brands, also known as private label or private brands, represent a large segment of the food and beverage industry. Chances are, when you step into your local supermarket, you have just as many private …Continue
E-commerce has arrived, and there are few product categories that haven’t felt its impact. While the term “CPG” has typically referred to a wide array of manufacturers, sellers, and marketers of physical goods sold through …Continue
“International Women’s Day 2018 is a time to reflect on progress made, to call for change, and to celebrate acts of courage and determination.” – The United Nations Happy International Women’s Day! BLUE values our …Continue
Adobe Summit is one of BLUE’s favorite events. Yes, a tiny reason why is the Donut Hut’s unfailing ability to satisfy our donut fix, but the larger reason why is that marketers and creators leave …Continue
CHICAGO (February 13, 2018) – BLUE Software, LLC, a leading provider of label and artwork management (LAM) technology, today announced premium food retailer The Honey Baked Ham Company has partnered with BLUE for its Software-as-a-Service …Continue