Private labels are seemingly everywhere, and for good reason: they’re popular – so much so that some large retailers have reported private label accounts for as much as 50% of their business. What accounts for the big numbers? To a great extent, private labels have been able to gain a foothold and grow their market share by practicing the same tenets to which national brands have pledged allegiance for years. Two of the big trends include: distinguish your brand position and drive innovation. To learn more about these trends and about how you can leverage them to scale your private label offerings, download our new e-book: How to Leverage the Top Two Trends in Private Label Food and Beverage.
