Why a Digital Asset Manager is Critical for Branding
It’s official. We’re living our lives in a digital, mobile world. From tablets… to mobile phones… to smartwatches and virtual voice assistants, the way in which we consume and communicate information has transformed. Case in …Continue
How to Ensure Efficient, Compliant Label and Artwork Management from Agencies
Many manufacturers rely on creative agencies for more than advertising and marketing communications, including product label design. While this can ensure labels are visually striking to capture consumer attention and remain consistent with brand guidelines, …Continue
Top 5 Signs your Organization Needs a Label and Artwork Management Solution
Do you feel as though you never know the status of label and artwork projects in your organization? Do you long for greater control over – and visibility into – all of those label and …Continue
8 Steps to Increase User Adoption Rates of Label and Artwork Management
Whether you’re a small business using an Excel spreadsheet to manage your Label and Artwork Management projects or a global brand using Microsoft Project to oversee your Label and Artwork initiatives, it’s likely your teams …Continue
Why it’s Risky to Maintain the Status Quo in Label and Artwork Management
When business owners strategize ways to increase profits, they usually focus their energy on determining how to attract more customers to generate additional sales. However, the key to boosting the bottom line is to identify …Continue
How Private Label Brands are Winning the Millennials Game
Private label brands are winning the millennials market, and a key piece of their strategy is packaging. In the arena of consumer perception, private label products are tallying some impressive wins. Previously associated with words …Continue
BLUE Celebrates Red Nose Day
If you visited BLUE headquarters on May 24 and were seeing red, it’s because the BLUE team was celebrating Red Nose Day with our usual sense of fun and flare. Red Nose Day is a …Continue
The Five Benefits of Automated Workflow Management
Ensure compliance and improve speed-to-market: some of what BLUE’s clients’ love most about our Automated Workflow Management technology. As the leading provider of SaaS-based Label and Artwork Management solutions, BLUE’s clients range from start-ups to …Continue