The Heinz Challenge
The H.J. Heinz Company is known for its iconic household-name brands, all built on innovation and quality. But even a company that many consider one of the best can hunger to do better.
The BLUE Solution
Heinz wanted to reduce the number of artwork revisions in its packaging graphic development process, increase its speed to market, track all artwork changes, and decrease its package approval cycle time.
Heinz chose BLUE™. To accomplish all of these goals, Heinz selected three BLUE modules: Workflow Management, Online Proofing, and Digital Asset Manager.
The Results
In the first three years after implementing BLUE’s Digital Asset Manager, Heinz reported savings of more than $1.6 million. Add to this the continuous improvement in speed to market from workflow efficiencies, and Heinz found BLUE’s ROI to be… well, appetizing.
Today, Heinz manages 235 brands within the BLUE environment, routing more than 1,300 SKUs per year and 1,100+ projects through 72 printers, 16 design agencies, nine photographers, and 59 corrugators. Based on the success in the U.S., the company’s nearly 1,700 users have expanded to include Canada and extended beyond traditional packaging approvals into marketing communication materials.
And how do they know they are achieving their goals? They measure it. With BLUE Business Intelligence reporting, Heinz has access to the metrics they need to measure project performance, identify bottlenecks, and monitor site usage.
“BLUE demystified the graphics process for our organization and allowed us to have meaningful, real-time discussions around artwork, leading to faster execution to the marketplace. Our BLUE implementations were well thought out and executed according to published and agreed timelines. Our users received great support and training throughout the process.”
– Carrie Golvash, Sr. Manager, Brand Design & Packaging, H.J. Heinz Company