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2018 BLUE Annual Conference to Deliver Product Roadmap Insights for Packaging and Marketing Leaders from Global Brands

By BLUE Software

Topics will include industry trends and product updates from modern packaging software leaders

CHICAGO (September 19, 2018) – BLUE Software, a provider of label and artwork management (LAM) technology, today announced its 2018 BLUE Annual Conference for customers – “BLUEPrint for Label and Artwork Innovation” – will take place October 2-3 at Chez event space in Chicago.

BLUE’s Annual Conference is designed to enhance conversation with customers to share ideas, discuss future trends, drive business innovation and update users on the latest activities at BLUE. The multi-pronged agenda will cover a wide variety of topics and include presentations from high-profile BLUE customers and partners. The conference also features keynote speaker and event emcee Gerry O’Brion. O’Brion’s presentation, Packaging Breakthroughs from Where you Least Expect It – Collaborating Across your Organization to Create Packaging Success, will provide attendees with practical steps for creating disruptive change in their organizations.

“LAM technology continues to evolve at a fast pace. Professionals in the space are confronted with new challenges, including increased regulations, emerging markets, pressure to improve speed-to-market, e-commerce distribution and a surge in private label market share,” said Ali Moosani, President of BLUE Software. “Despite these challenges, in many organizations there’s a shortage of state-of-the-art technology to empower stakeholders to overcome them and BLUE is determined to close this gap.”

During the BLUE Annual Conference, Chief Product Officer Stephen Kaufman will provide labeling and packaging professionals with insights into how BLUE prepares its products to meet future needs, and how customers can leverage the company’s technology to stay ahead in this evolving industry.

“The BLUE Annual Conference reflects our goal to provide customers with the opportunity to communicate their experiences with industry peers and empower BLUE to help drive performance for their teams and organizations,” said Kaufman. “As always, we’ll use the Annual Conference to solidify BLUE’s strategy for advancing our technology to meet customers’ needs as they move forward on their path.” 

About BLUE Software

BLUE’s enterprise label and artwork management applications enable marketing, retail, consumer packaged goods and life sciences companies to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS-based collaboration and workflow tools, BLUE improves key performance indicators for label development and deployment for individual users, global brands and multinational companies around the world. BLUE is an Esko company.