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BLUE Software Announces Ali Moosani as CEO

By BLUE Software

Expert in driving long-term, high-margin revenue growth joins leading Label and Artwork Management technology provider

CHICAGO (March 7, 2017) – BLUE Software, a leading provider of label and artwork management (LAM) technology, today announced the promotion of Ali Moosani to CEO. Moosani, formerly a top executive at Chicago-based 1WorldSync, joined BLUE as president in July of 2016.

“Along with his deep experience in sales, business development, account management and consulting, Ali brings an unparalleled track record of building and scaling enterprises into high growth, high margin businesses,” said Dave Muscatel, a board member at BLUE and an operating partner at Diversis Capital which acquired BLUE in 2014. “Ali has done a great job since joining BLUE last summer, and we look forward to the continuing growth of the business under his leadership.”

BLUE Software built its business by decreasing time to market, minimizing recall risks and assuring compliance through innovative label and artwork software. Under Moosani’s leadership, BLUE will continue to invest in expanding the capabilities of its software to provide even more value to its customers.

The tremendous growth taking place in e-commerce coupled with the widespread use of mobile applications have placed continuous strain on manufacturers to provide clean and accurate product data to their trading partners. BLUE is well positioned to help its customers efficiently address these requirements by leveraging the certified product data already stored within BLUE. Given Moosani’s deep knowledge of e-commerce, BLUE plans to focus increasingly on how to support the needs of its customers in this space.

“I’m honored to be a part of the BLUE Software team. BLUE has fundamentally changed the way global brands bring products to market and significantly reduced branding, compliance and recall concerns that have plagued the industry for decades,” said Moosani. “As the global leader in label and artwork management for over 20 years, BLUE has built an amazing customer base and has evolved its offerings to meet their changing needs. Today, we are viewed by the industry as a trusted source of final, approved artwork and graphics for packaging, which are both necessary ingredients for their e-commerce enablement. I look forward to working with our customers closely and to innovating faster in anticipation of their future needs.”

Before joining BLUE Software, Moosani was senior vice president of global sales and commercial operations for 1WorldSync, the leading cloud-based product information network leveraging the Global Data Synchronization Network™ (GDSN®). At 1WorldSync, Moosani was instrumental in transforming the company’s global go-to-market strategy, which created value for the 1WorldSync customer community while enabling significant revenue growth and profitability for the company. Before 1WorldSync, Moosani held executive-level positions at Excellis Consulting Corp., VeriSign and Accenture.

Editors’ Note: A photo of Ali Moosani is available upon request.

About BLUE Software

BLUE Software’s leading enterprise label and artwork management applications enable its marketing, retail, consumer packaged goods, and life sciences clients to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS based collaboration and workflow tools, BLUE dramatically improves efficiency KPIs around label development and deployment for more than 100,000 users, 12,000 brands and 5,000 companies worldwide.