CHICAGO – May 25, 2017 – BLUE Software, a leading provider of label and artwork management (LAM) technology, today announced its recent hire of Ruben Castano, who joins the BLUE Software management team as Chief Revenue Officer. Ruben will be responsible for the leadership of the BLUE sales team, developing new business opportunities as well as managing enterprise customers worldwide.
“BLUE Software’s industry-leading position is a reflection of its commitment to product excellence and client satisfaction,” said Ruben. “The opportunity to help expand on its strong history of innovation is what drew me to BLUE and I look forward to partnering with the BLUE team and its impressive portfolio of customers to continue to deliver value and raise the bar even higher.”
Ruben comes to BLUE with 20+ years of proven business experience in the B2B and software application industries. Prior to joining BLUE Software, Ruben honed his strategic sales and management skills at 1WorldSync, GS1 US, Sterling Commerce, Parametric Technology Corporation, and Automatic Data Processing, respectively. Ruben is well known in the industry and has a track record of facilitating long-term business relationships with both customers and industry organizations, having had the opportunity to work closely with leading multi-national organizations in the CPG/general merchandise, food service, hardlines and health care industries throughout his career.
“As an industry veteran, Ruben brings a unique perspective and skill set to BLUE Software,” said Ali Moosani, CEO of BLUE Software. “His experience, creative and adaptive sales approach, in-depth industry knowledge and proven track record will make him a dynamic addition to our management team. Ruben’s leadership acumen will solidify our company’s growth and set the pace for customer partnerships for which BLUE is recognized.”
Ruben holds a B.A. in Business Management from the University of Texas in San Antonio, where he lives with his wife and two daughters.
Editor’s note: A photo of Ruben Castano is available upon request.
About BLUE Software
BLUE Software’s leading enterprise label and artwork management applications enable its marketing, retail, CPG, and life sciences clients to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS based collaboration and workflow tools, BLUE dramatically improves efficiency KPIs around label development and deployment for more than 100,000 users, 12,000 brands and 5,000 companies worldwide.