How to Stay Relevant in Consumer Markets

Now, with easy access to information at their fingertips through smartphones, consumer expectations have changed. In 2012, the Cooperate Executive Board (CEB) surveyed 7,000 consumers in 30 different countries. The research and insights firm wanted …Continue

Packaging Artwork as Micro-Contract

For many brands, packaging artwork and information has assumed a new role – beyond just an alluring brand image on the shelf. With renewed attention from regulatory entities in the United States and the European …Continue

Manage Artwork Performance for Growth

Partnering with a Label and Artwork Management (LAM) System has a number of advantages, including improving process efficiency, increasing your product’s speed-to-market, and dramatically reducing packaging errors. But partnering with BLUE, the experts in label …Continue