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2017 BLUE Annual Conference Attracts Packaging and Marketing Leaders from Global Brands

By BLUE Software

BLUE Software, a leading provider of label and artwork management (LAM) technology, yesterday hosted its 2017 BLUE Annual Conference for customers at the Newberry Library in Chicago. The annual event serves as an important part of the BLUE culture, connecting BLUE with its customers to share ideas, discuss future trends and drive business innovation.

The 2017 BLUE Annual Conference opened with BLUE Software CEO Ali Moosani sharing the company’s vision for the future as BLUE continues to enhance its product offerings and to thrive in new markets and provide an enhanced and more integrated technology experience for its long-time customers. Other sessions included presentations from BLUE customers and partners, such as Johnson & Johnson Consumer Products Inc., LANSA, 1WorldSync and Siemens. The various topics and content of sessions ranged from Platform as a Service (PaaS) to technology integrations and connecting the label to e-commerce.

Highlights of the 2017 conference included:

  • Sanjay Mandloi from Johnson & Johnson Consumer Products Inc. sharing insights on their platform approach to business
  • Rick Davies from Siemens discussing tactics for end-to-end Product Lifecycle Management (PLM)
  • Randy Mercer from 1WorldSync and Kevin Corcoran from LANSA contributing unique perspectives on connecting the product label and e-commerce

A clear message from customers and partners at the event was the speed in which technologies are converging and delivering an end-to-end approach to the creation, integration, and delivery of digital assets, such as artwork, videos, and product content to improve speed to site through e-commerce initiatives.

“Each year we continue to see increased attendance, engagement and insights at the BLUE Annual Conference, which is a testament to the value people see in bringing together customers and partners to learn and share experiences for making optimal use of BLUE in their organizations,” said Moosani. “The expertise of this year’s speakers made it a must-attend event for any BLUE customer looking to accelerate growth and understand new advances in this industry.”

About BLUE Software
BLUE Software’s leading enterprise label and artwork management applications enable its marketing, retail, consumer packaged goods, and life sciences clients to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS based collaboration and workflow tools, BLUE dramatically improves efficiency KPIs around label development and deployment for more than 100,000 users, 12,000 brands and 5,000 companies worldwide.